Vision
To be the number one choice for sauces, marinades, and dressings by maintaining a high standard of quality and continuing our company’s growth and development
Mission
We serve today’s cooking public, both professional and the home cook, by developing high quality products that will help people create fast, easy, and delicious gourmet meals. We will interact with consumers and educate them in the use of the products to their fullest potential by sharing recipes, videos, and ideas.
Core Values
- We believe everyone should eat well
- Strive to serve others
- Treat others with respect
- Conduct all business with honesty
- Engage in fair business practices
- Make decisions that are morally sound
- Give back to the community
Imagine two childhood friends who had a dream of opening a business together. Throughout their lives, their passion grew and they continued to strive to fulfill their lifetime dream. Finally, after years of trial and error, planning, and hard work, the dream of the two – now middle-agers – became a reality.
This isn’t our story. Ours is a story of two people who meet as adults and find they had common passions and drives and worked well together. Just two working folk who shared a bigger dream. The trial and error, planning, and hard work are definitely part of our story and brought us to the place we are today.
Chef Elden values creativity and is always thinking of ways to feed that right-brain trait. He was experimenting and “playing around” with different ideas for sauces and condiments when someone mentioned bottling the sauces. He didn’t take it seriously until more and more people commented how delicious the sauces were. That is when uCook began to take shape.
We are able to work together because we trust each other and have a balance of personalities and talents. Although we have differing management styles, Chef Elden is the taskmaster while Sheryl tries to keep up, we have good synergy and the two of us together produce a total effect that is greater than the sum of our individual contributions to the team.
uCook has been years in the planning and we are ecstatic to finally be able to share our products with you. Throughout the process, we discovered that the fun is in the journey and not the end product. When we think we are finished with what we have to do, that is when we stop growing, and that is a place we do not want to visit. We make sure we keep each other grounded, keeping our vision, mission, and core values at the forefront of what we do.
uCook is here to support you in preparing delicious gourmet meals at home and to share delicious flavors of Hawaiʻi with the world. We do this by developing relationships with local farmers and using their island-grown products to create quality sauces, marinades, and dressings. We endeavor to share the sauces with the world because we are confident that you will love them as much as we do.